Fragrance Sea — A Custom Store They Own
Fragrance Sea, a perfume brand that also offers renovation services, selling online and over the counter to both retail shoppers and wholesale buyers.
A custom store built around how they actually sell. The website, shop-counter till and back office run on one system they own, instead of renting one built to someone else’s rules.
Nigeria
The Challenge
They were running their business the platform’s way, and paying more every year to do it.
The platform they rented was built for the platform, not for how Fragrance Sea actually sells.
The features they needed most, like separate wholesale and retail pricing, were limited, locked, or cost extra.
Its yearly fee kept climbing, and a slice of every sale went out in transaction charges on top.
Even after years of paying, they’d own nothing, and still be boxed in by someone else’s rules.
What I Built
A custom system built around their business, one they own and can grow with.
- A polished online store: catalogue, collections, new arrivals and best sellers, with search and filtering.
- Renovation services customers can browse, request and book online, alongside the products.
- Separate wholesale and retail pricing built in, so each type of customer automatically sees the right price, exactly how they sell.
- Customers pay whichever way suits them: bank transfer, card, pay on delivery, or in store at the counter.
- A shop-counter till staff sign into with a personal PIN, so every sale is tied to a real person.
- Every sale, online or at the counter, pulls from the same stock in real time, so numbers are always right.
- Cost price recorded on every item, so the owner sees true profit, not just takings.
- One admin panel for products, stock, customers, discounts, prices and reports, plus printable receipts and a customer account area.
The Result
Now they run the business their way, on a system they own and can grow.
- The store works the way they sell, not the way a platform was built: wholesale and retail, products and renovation services, online and in-store.
- No more yearly fee climbing out of reach. The system is theirs for good.
- They keep more of every sale, without a platform taking a cut of each order.
- Website and shop counter share one stock count, so numbers are always right.
- As the business grows, the system grows with it, new features on their terms, not a bigger subscription.
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